Case Paper Draws Crowds at GlobalShop 2014
GlobalShop 2014, the world’s largest event for retail design and shopper marketing, drew attendees from all 50 states and 64 countries and once again set attendance. More than 12,000 professionals visited the Mandalay Bay Convention Center in Las Vegas to see the latest innovations in retail display and design spread out over 6 pavilions in a 200,000-square-foot exhibition hall.
“It was an exceptional show for us,” commented Simon Schaffer, CMO and Director of Paperboard and Specialty Products. “In addition to catching up with established clients, we met several hundred potential customers, many of whom contacted us immediately after the show seeking samples.”
This year saw exhibitors continue to push the boundaries of creativity and innovation to bring the cutting-edge of retail design to show attendees. When creating signage and environments that tell each brand’s unique story, “faux” and “reclaimed” materials emphasized the growing awareness of sustainability.
In addition to its premier brands of first line paper and paperboard, Case Paper featured a number of specialty products from its Sonata line of laminated board, including Essence and an innovative array of holographic and iridescent substrates for the luxury packaging market.
One of the highlights of the show was a laminated wood and hexacomb product for structural signage and display. This “weightless wood” is comprised of a wood veneer over a structurally sound base that is printable but lightweight, durable, and recyclable.
“The introduction of weightless wood was such a hit with designers that we are now exploring ways to laminate metallic and holographic substrates,” added Simon Schaffer, CMO and Director of Paperboard and Specialty Products. “It’s about creating sustainable brands that resonate with consumers.”