New Business Development Expert Hired
In January 2018, LaTascha Foster joined the Case Paper Co. team to develop new business for the company.
With many years of experience working with the creative and printing markets on behalf of numerous paper manufacturers, including International Paper, Monadnock Paper, and most recently Appleton Coated, Foster is well suited for the position. At Appleton Coated, she helped increase sales of their coated free sheet, uncoated offset, inkjet and opaque grades, and C1S Litho paper, earning her multiple Appleton Coated Excellence (ACE) awards.
In her role at Case Paper, Foster will build relationships with the design and creative communities and help promote the company’s converting capabilities and wide product offerings.
“We are thrilled that LaTascha has joined our growing team of business development experts,” says Simon Schaffer, CMO/Vice President of Business Development at Case Paper Co. “Her in-depth knowledge of the paper industry will help us approach new business opportunities with confidence and conviction.”